Business Dictionary
Loyalty program -A set of marketing campaigns aimed at increasing repeat purchases, promoting corporate ideas and values, and encouraging other forms of potentially profitable behavior.
Bonus -A system of rewards for loyal customers based on the accumulation of bonus units for purchases, which can then be exchanged for special rewards or used when paying part or the full cost of a purchase.
Cashback -A return of a certain part of the purchase price in the form of deferred bonuses that encourage the client to make purchases.
Discount -Voluntary reduction of the original cost by the seller to attract more customers.
Bonus accumulative -A form of a graduated accumulative system that allows accumulating bonuses when making purchases and then paying for future purchases with those bonuses.
Cashback accumulative -A type of a graduated accumulative system that allows you to accumulate a certain unit of purchase and then pay with accumulated units for subsequent purchases.
Discount accumulative -A type of a stepped accumulative system that allows moving from one discount category to a higher one after a certain number of transactions.
Referral -A loyalty program that allows receiving certain privileges for inviting a friend or acquaintance.
Lead -Specific actions of consumers selected by the advertiser according to specific criteria.
Campaign -An action organized by a company or brand with the aim of increasing sales, attracting new customers, or increasing the interest of existing customers.
Promo code -A unique code consisting of a combination of letters and/or numbers that gives the right to purchase a product or service on special terms.
FeedBack -Review from consumers, buyers, or clients.
Coupon -A method of incentivizing consumers when other items, such as prizes, are added to the purchased item and sold together at a lower price than if they were purchased separately.
Voucher -A type of promotion that allows customers to purchase a privilege after making the required number of purchases.
Discount campaign -A set of measures aimed at improving the efficiency of interaction with participants in the marketing channel in order to form customer loyalty.
Referral campaign -The process of distributing information about a product not through traditional advertising channels, but through existing buyers who tell their friends and relatives about the service they like.
Loyalty campaign -An event held over a certain period of time to gain the loyalty of existing customers.
Transaction -Any payment transaction performed in the process of a sale and purchase.
Push notifications -Short messages sent to subscribers on computers and mobile devices.
QR code (Quick Response) -A barcode read by a phone that contains information about the object to which it is linked.
Average check -An indicator of sales performance, calculated by dividing the total amount of purchases made by their number.
Digital loyalty card -A card stored in a client's mobile phone that offers several advantages over traditional plastic or paper cards.
Unique customer -The customer who first contacted your company.
Gamification -A technology for adapting gaming methods to non-gaming processes and events for greater engagement.
Customer experience -The result of interactions between the business/organization and the customer.
POS (Point of sale or place of purchase) -The place where the customer completes the purchase.
NPS (Net Promoter Score) -An index for determining the commitment of consumers to a product or company (readiness to recommend index), used to assess repeat purchase potential.
LTV (Customer Lifetime Value) -An index that helps calculate the amount of profit a company receives from one client over the entire period of cooperation.
CRM (Customer Relationship Management) -A system that helps increase revenue, maximize marketing, and enhance customer service by maintaining information about customers and the history of interactions with them.
CLM (Customer Lifecycle Management) -The measurement of several customer-related metrics that, when analyzed over time, indicate business performance.
CDP (Customer Data Platform) -A set of software that creates a permanent, unified customer database available to other systems.
Data Collection Platform -A computer application that facilitates the data collection process by systematically gathering specific structured information and then performing data analysis based on that information.
Targeting -An advertising mechanism that allows selecting only the portion of the available audience that fits the prescribed requirements and presenting advertising to that segment.
